Sep 19th 2024 –  Kroma has announced a strategic partnership with KGeN, a decentralized gamer network, to enhance the integration of Web2 gamers into the Web3 space. This collaboration supports Kroma’s ongoing efforts to expand decentralized infrastructure and boost user adoption in emerging markets. KGeN’s approach is designed to streamline the onboarding process for millions of Web2 users through its Economy Protocol, allowing gamers to seamlessly transition to Web3 while owning and monetizing their data. This mission has demonstrated significant success in driving Web3 adoption.

KGeN’s Economy Protocol: Bridging Web2 and WEB3

KGeN’s Economy Protocol is leading the integration of Web3 technology into mobile gaming. By embedding Esports and Loyalty Protocols into established Web2 mobile games, users can participate in blockchain-based activities without disrupting their usual gameplay experience. Players can earn real-world currency via KCash, KGeN’s stablecoin, which is pegged to approximately 0.001 USD, and can be traded within the KGeN platform for further engagement.

This system benefits players by allowing them to monetize their gameplay, while developers see increased engagement and monetization as players participate in events that require KCash. The Economy Protocol integrates directly into games, incentivizing longer play sessions and fostering deeper engagement from the Web2 audience.

Success Case: Masala Express Driving Web3 Engagement

A notable example of this partnership’s impact is the integration of KGeN’s Economy Protocol into Masala Express, a cooking game with over 500,000 monthly active users (MAUs) and 40,000-50,000 daily active users (DAUs). Through the use of KCash and blockchain-based rewards, Masala Express saw a significant boost in player engagement and Web3 adoption:

• A 3x increase in Unique Active Wallets (UAWs) on the Kroma network.
• A 3.15x surge in transaction volumes, contributing significantly to the growth of Kroma’s ecosystem.

Players of Masala Express were able to easily earn KCash for completing in-game tasks, participating in events, and climbing leaderboards. This provided an additional layer of engagement that extended beyond traditional gaming rewards. These results demonstrate how KGeN’s middleware enables the transition from Web2 to Web3 for a large player base, driving user acquisition and blockchain transactions seamlessly without altering the familiar gameplay experience. KGeN’s integration has strengthened its position as a top decentralized app on Kroma, further validating the effectiveness of its Economy Protocol in a live gaming environment.

Setting a Benchmark for Web2 and Web3 Integration

The partnership between Kroma and KGeN highlights the potential for further expansion and adoption of Web3 technology within Web2 gaming ecosystems. By combining Kroma’s decentralized infrastructure with KGeN’s gamer-focused protocols, this collaboration is expected to set a benchmark for future integrations. Both projects remain committed to scaling their efforts, onboarding more gamers to Web3, and fostering increased blockchain transactions, enabling gamers to actively participate in the data economy with full data autonomy.

In the coming months, Kroma and KGeN aim to explore new game genres, expand into additional markets, and introduce more innovative ways for players to engage with Web3 technology, ensuring continued growth and Web3 adoption.

About Kroma

Kroma is Asia’s leading Layer 2 solution, built on the Superchain and dedicated to bringing Web3 to the masses through easy-to-use, engaging, and gamified real-life dApps. It operates the first permissionless L2 validator network, ensuring the security of user assets with ZK fault proofs. Kroma’s original modular ZK proving library, Tachyon, significantly improves proving speed and cost efficiency, ultimately enabling Kroma’s evolution into a zkRollup network.

Website | Twitter | Discord | Github | Medium | Docs | Ecosystem | Brand Kit | Foundation Grant

About KGeN:

KGeN is building a decentralized gamer network that aims to make gamers the owners of their data. Since 2022, it is aggregating millions of micro-gaming communities across emerging markets and on-boarding them to Web3 in order to create the most powerful home of global gamer data & The Kratos Gamer Network (KGeN). At the heart of it is the Proof of Gamer (PoG) engine that allows gamers to build, own, flex & monetise their reputation. Game publishers leverage the product stack to seamlessly engage with relevant gamer cohorts and create meaningful value exchange via the multi- chain gamer network – KGeN. Kratos Gamer Network operates across India, Brazil, Nigeria, SE Asia and MENA.

Website | Twitter | Discord | Substack | Instagram | Telegram | Brand Kit | Docs

Media Contact:

Press contact name: Tani Jeong
Email : Marketing@lightscale.io
Company: Lightscale
Address: Korea/Seoul